Managing the Creation of a Marketing Video


Creating a marketing video is a difficult task. There are a lot skills that go into it that may not seem evident at first. Sure, you may know how to create Power Point presentations, but do you know how to do time encoding in a video editor? Can you add subtitles and create seamless animation? Do you feel confident about narrating the story? A Power Point may be sufficient, but perhaps you’re looking for something more complex and professional.

On the other hand, doing it yourself gives you the detailed control over the product that you may desire. You have the vision, right? A professional you hire might not get it.

Integral split the difference in choosing who would create their video. They hired two experts who had worked closely with the company before, who shared Integral’s vision for the product, and a brilliant, flexible illustrator.

There are advantages to hiring experts over doing it yourself. Here are a few:

  • Flexibility
  • Accountability
  • Timeliness

Experts have the range and the flexibility to deal with issues that may come up in the project. One issue that we faced early on was deciding to narrate or use subtitles. The sum of experience on our team included experience in narration and audio, allowing us to provide both options to Integral, which, in turn, allowed them to pursue their vision for the project.

Hiring outside the company adds a layer of accountability and professionalism, and it allows the project to breathe on its own. The project can move independently of other projects your company may be focusing on at the time. This is critical, especially for small companies with limited resources in time.

Read the previous post in the “Illustrating Our Company Story” blog post series. 

Stay tuned for more in the blog series “Illustrating our Company Story”. We’ll discuss managing the creation of a marketing video, scripts and graphics, the flow of design, and more!


Joelle Prokupek is a writer/editor inspired by good design and engaging business narratives.