The concepts of beauty and practicality have long been held to be mutually incompatible. A painting is beautiful but useless, and a paintbrush is useful but not exactly a looker. However, where data is concerned, these concepts must absolutely be discarded. The practical tools we create to interact with data must be beautiful. Their beauty enhances their practicality.
Maps. Behind those clear lines and map points, pixels and polygons, is nothing but data. Taking the entries in a database and creating beauty and meaning is what Integral GIS does best.
Our designs must function well, or no amount of glamour or sophisticated appearance will make them work any better. The best practice is to clearly identify all the needs of the client and understand the workflow before beginning the work of how it looks. For us, design is considered as an element of usability and function at the very start of the project.
Humans have used graphical representations of physical locations for thousands of years. From cave drawings to navigation software on your phone, maps have evolved at the forefront of our technology, and this has given us an intuitive knowledge of them. We all know how to use a map.
This intuitive user experience means you don’t need to read a manual; you don’t need to be specialized or have advanced knowledge to use the tools Integral GIS creates. We design our user interface to be something with which you are innately familiar.
These days, maps not only show you where you are, they can show you where you are going. Maps are a lens that offer optimal user experience for data that has a location-based element. Our goal when creating these tools is to provide clear analysis at your fingertips. When comparing store profit margins is as easy as setting a filter on a map, it allows your company to easily incorporate it into your business strategy.
In most cases, Integral GIS utilizes existing design concepts to allow for instant recognition for users on a new application. This makes the transition from old to new smoother, and less time is spent in re-training. Our process is anticipatory and participatory and uses intuitive design concepts that emphasize user friendly application. For instance, we keep a mobile responsive framework in mind throughout the design process so that there is often no need for a separate mobile application to be designed.