- REAL ESTATE
- ENTERPRISE
- SITE & EXPANSION DECISIONS
Backing JLL brokers with the analytics tools to win business—and clients' trust
JLL, the world’s largest publicly traded commercial real estate brokerage, needed a better way to help their clients make location decisions. Brokers were navigating a complex, rapidly evolving global market without the analytical tools to quickly evaluate, compare, and present site options with confidence.
Integral partnered with JLL to design and build a global suite of analytical applications giving brokers around the world the tools to assess markets, compare locations, and deliver clear, visual recommendations to clients. The result was a platform that turned complex real estate data into confident, client-ready insight.
660+
cities compared across the globe
38
office markets
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Define the decision
JLL brokers make high-stakes location decisions on behalf of clients every day to give them the most value:
- Which market should our client operate in?
- Where can they reduce occupancy costs?
- Which locations offer the best balance of labor, rent, and business rates?
- How does a candidate city compare to alternatives across the globe?
Those decisions were being made without a unified analytical environment. Brokers lacked the tools to quickly evaluate complex location factors, compare markets side by side, and present clear visual recommendations to clients. In a competitive brokerage market, the ability to bring confident, data-driven insight to a client conversation is the difference between winning and losing business.
The decision to solve:
How can JLL equip brokers around the world with a shared analytical platform that turns complex, global real estate data into clear, client-ready location recommendations?
660 cities visualized and filterable by commercial attraction, population, economic growth, office stock, and more, giving JLL brokers a global analytical foundation for every client location conversation. -
Design the system
Integral collaborated with JLL to design a suite of analytical applications aligned to how brokers actually work with clients. The system needed to serve a global brokerage workforce, which meant handling complex, multi-market data while remaining fast, visual, and easy to present in a client setting.
The system design focused on:
- Establishing an authoritative, global dataset of commercial real estate markets and location factors
- Building tools for brokers to evaluate and compare candidate locations across labor costs, rent, business rates, and occupancy costs
- Enabling side-by-side market comparisons across hundreds of cities worldwide
- Ranking and scoring markets based on user-defined criteria and client needs
- Designing for client-facing presentation so brokers could share visual conclusions quickly and confidently
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Build the platform
Integral built a global suite of analytical applications purpose-built for enterprise brokerage at JLL’s scale. The platform gave brokers a unified environment to evaluate markets, compare locations, and build client-ready recommendations from a single interface.
Core platform capabilities included:
- Interactive global map comparing 660 cities across commercial attraction, population, economic size, economic growth, GDP per capita, air passengers, office stock, and real estate investment
- Market ranking tools sorting cities into tiers for quick identification of top performing locations
- Location selection tools evaluating candidate sites against factors including labor costs, rent, business rates, and total occupancy cost
- OPEX cost modeling based on user inputs including number of employees, workspace configuration, and square footage requirements
- Side by side market cost comparisons across labor, rent, and business rates
- Client facing visual outputs designed for broker presentations
A configurable market ranking tool letting brokers input industry, headcount, and workspace requirements to surface ranked office markets and total occupancy costs tailored to each client. -
Deliver the insight
JLL brokers around the world now have a shared, authoritative analytical platform to support every client location conversation. What previously required manual research across disconnected data sources can now be done in a single environment, with client-ready visuals generated on the spot.
The platform enabled:
- Brokers to evaluate and compare hundreds of global markets quickly and confidently
- Clear, visual cost comparisons that support client recommendations on where to operate
- Consistent, data-driven location analysis across a global brokerage workforce
- Faster preparation of client-ready site recommendations
- A stronger competitive position for JLL brokers in a high-stakes, fast-moving market
Brokers could now walk into a client conversation with the data, the visuals, and the confidence to make a compelling case.
Side by side market cost comparisons across labor, rent, and business rates, giving brokers a clear, client-ready visual to support confident location recommendations. The platform didn’t just improve analysis. It helped JLL win business.
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Support real-world use
The platform was designed to serve a global brokerage workforce, and its adoption reflected that ambition. Brokers around the world gained access to a consistent, authoritative analytical environment that became part of how JLL serves clients across markets.
The impact extended beyond individual broker productivity:
- JLL established a shared analytical standard across a global brokerage team
- Client conversations became faster, more visual, and more data-driven
- Brokers gained a competitive tool that supported business development alongside client service
The system was built and documented for long-term independence, giving JLL everything they needed to operate and evolve the platform on their own — no black box.
We delivered a tailor-made suite of tools powerful enough to set a new standard for how one of the world's largest brokerages brings location intelligence to its clients.
Complex problems deserve purpose-built solutions.
Understanding your challenge is step one. Tell us what you're working on and discover how we can work together to figure out the right solution.