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Decision-making is the real driver of retail success, or failure. We help businesses like yours optimize how stores and products perform, with custom platforms that combine location intelligence and behavioral data. So every choice you make contributes to better service, sales, and performance.
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25+
years elevating global retail site strategy
1,000+
users rely on our unified retail decision platforms
100s
of countries’ data analyzed
Pinpointing the right location is a precise balancing act, weighing market demand, competitor presence, demographics, and the performance of existing sites across large geographic areas. Our spatial evaluation platforms take weight off your teams by bringing all of that data into one analytical environment. So they stand on solid ground, with full visibility, as they identify, compare, and prioritize opportunities.
Individual locations operate in their own small, unique retail ecosystems. To gauge how they perform relative to each other, and why, you need your sales data, market conditions, and spatial context merged into one governed environment. We build store performance platforms that give retail teams the visibility to compare locations, identify cannibalization, and consistently make strong, insightful decisions.
How do your customers move through your store? How long do they spend in front of products? How does placement affect purchasing decisions? If you can't answer these questions with sound data, you can get there with an indoor behavioral analytics platform by Integral GIS. We connect movement tracking, dwell time, and point of sale data into a unified spatial environment for testing and optimizing store layouts, product presentation, and overall store performance.
In enterprise retail, there's no shortage of data. But until it's connected in a shared foundation, its value is lost. That's why our platforms integrate sales performance, market intelligence, competitor data, and operational systems into a unified environment. So instead of disconnected data, your teams get insight to guide decision-making.
Our work elevates the platforms and data systems you already rely on, connecting operational, geospatial, and enterprise tools into a unified environment without disrupting existing infrastructure.
From two decades of global site strategy for Starbucks to pioneering indoor behavioral analytics for IBM, see how we help retail organizations turn location and customer data into confident decisions.
See how we helped IBM mine the untapped potential of raw data from their camera tracking technology, unlocking transformative spatial insight about how purchasing decisions are made.
See the results for Retail Decision Modeling IBM
Over our 25+ years of partnership, we've helped propel store growth and improve performance across the many thousands of Starbucks locations worldwide.
See the results for Retail Site Selection Starbucks Corporation
See how we helped IBM mine the untapped potential of raw data from their camera tracking technology, unlocking transformative spatial insight about how purchasing decisions are made.
See how we helped IBM mine the untapped potential of raw data from their camera tracking technology, unlocking transformative spatial insight about how purchasing decisions are made.
SEE THE RESULTS for Retail Decision Modeling IBM
Integral built the geospatial data fabric and analytical applications powering Starbucks' global site selection and store performance decisions.
Over our 25+ years of partnership, we've helped propel store growth and improve performance across the many thousands of Starbucks locations worldwide.
SEE THE RESULTS for Retail Site Selection Starbucks Corporation