Integral GIS

MARKET & BEHAVIORAL INTELLIGENCE

Get the spatial foundation to decide and pursue what's next

To keep in touch with market shifts, customer behavior, and emerging opportunities, data isn't enough. You need a spatial framework that reveals patterns and relationships, and provides teams with the clarity to pursue the best next step. We make it real with market and behavioral intelligence platforms that keep you ahead of the curve—and the competition.

GET STARTED

25+

years building market and behavioral intelligence systems for global organizations

660

markets and cities analyzed across global commercial and retail platforms

1

analytical environment unifying demographic, behavioral, competitive, and transactional data

We help answer...

  • Where are our best opportunities and why?
  • How does customer behavior vary across locations and markets?
  • Where is the market growing and where is it contracting?
  • How do we identify patterns in data that aren’t visible in a spreadsheet?
  • Can we turn behavioral and demographic data into actionable strategy?

Understand market signals across geographies

To navigate complex markets, you must constantly interpret demographic shifts, competitive dynamics, customer concentration, and economic patterns across extensive geographic areas. You may have the data, but it typically lives in multiple places without a common language. We help you organize market signals within a unified spatial environment, giving your teams a clear view of where opportunity lies and where risk looms.

Analyze how people interact with places and products

By connecting behavioral data to physical context, you can gain an eye-opening understanding of how customers move through space, engage with products, and make purchasing decisions. We build platforms that link movement, dwell time, transaction data, and spatial context in one analytical environment, giving you the power to test, measure, and optimize how you engage your customers.

Make strategy from patterns in data

If the most valuable insights in market and behavioral data were obvious, everyone would know and act on them. In reality, they emerge from the analysis of patterns across geography, time, and customer segments, only becoming visible when the right data is connected and spatially organized. Our custom analytical platforms surface those patterns, giving you a shared, data-driven foundation that informs and optimizes the decisions of your strategy, marketing, and operations teams.

Connect and unlock your location data

We help you extract the full value of your location data by connecting it to the enterprise systems and market data platforms you already use, without disrupting existing workflows.

  • Esri
  • Salesforce
  • Nielsen
  • Placer.ai
  • Oracle

Explore our work in market and behavioral intelligence

From pioneering indoor behavioral analytics for IBM to two decades of global market intelligence for Starbucks, see how we help organizations turn complex market and behavioral data into confident decisions.

VIEW ALL CASE STUDIES

Unearth new opportunities in market patterns.

Tell us about your market or behavioral intelligence challenge. We will show you how the right platform can surface the insights your organization needs to move forward with confidence.

BOOK A CALL