Crowd Modeling and Construction Design

The Walt Disney Company

The Challenge

Where should the roller coasters go? What should the room temperature be inside the Tower of Terror? How do you optimize crowd movements through a theme park? The folks at Walt Disney Imagineering, the team in charge of creating Disney theme parks, asked if we could help them reduce construction costs by 3% at their California Adventure park and others.

Our Insight

Knowing that Disney collected and cataloged all their park data assets, we wanted to make the best use of their existing data.

Our Approach

We decided to transform the way Disney looked at their theme parks.  We took them from a series of CAD drawings to a scalable set of geospatial data that renders in 2 and 3-D.


  • Data
  • Geodatabase
  • Responsive Design

The Results

Our applications allowed them to visualize crowd movements using Monte Carlo simulations, as well as do hydraulic simulations for roller coasters. With a new geospatial map in hand, Disney was able to foresee conflicts in space and time between contractors, so as not to overlap and overbook areas between the various plumbers, electricians, and engineers.