Retail Site Selection
Where should the next Starbucks store be built? How does the weather affect coffee orders? Which location is due for a remodel? How do you track customer sentiment through Twitter? These are just a handful of questions Starbucks wanted to answer.
Integral GIS realized Starbucks’ investment in geospatial analysis from the onset, and it has provided them a lens, backed by hard data, to make clear and rational business decisions about where to locate, what to sell, and how to spot problems. We wanted to help Starbucks turn their goals into real solutions.
We collaborated with the Starbucks Market Planning team, gathering all their relevant location and sales assets to weave together a fabric of geospatial information.
- Responsive Design